DECO Home has produced a three-part online series in which they followed our design team through the creation process of our spring collection 2019 – from the seeds of ideas to the fruition of the collection – and we wanted to share this exciting journey with you on our blog.
Every collection starts with inspiration, ideas and imagination.
events than the average month, venture out into nature in search of something awe-inspiring, check out the latest fashion trends and scour literature for inspiration. He thinks it’s especially important to “free his mind” so he can freely explore new stimuli without any preconceived notions.
“I find inspiration everywhere: in the day-to-day, on the road, in fashion, in art as well as in literature.” – Stefan Gabel
But of course, there is more than one creative mind behind each collection. The next step is to sit down together with the design team for the first brainstorming session. The main aim of this session is to see where the ideas and inspiration that have been collected overlap and split them into their respective themes in order to create an overall picture of the collection.
The Wonderland spring collection draws particular inspiration from cabinets of curiosity, which were popular during the Renaissance, adorned with souvenirs from far-away lands and art from bygone eras. A magical place with artefacts from around the world and natural phenomena moulded into artistic decorations.
Once it’s clear in which direction the collection is developing, the initial designs are sketched out, which are then discussed and coordinated by the team in a creation circle. A range of colours and suitable threads is then chosen for the preferred designs, before the first pattern is created on the weaving mill.
Decisions are made about the material composition and the finish once the pattern has been produced.
The fabric’s unique character comes from the chosen material
“Choosing the composition of the material and the finish of the fabric is an absolutely crucial part of the design process,” says Stefan. The fabric’s unique character comes from the chosen material. For example, it either feels soft and silky and shimmers elegantly or it has a characteristic, crisp texture like a taffeta. After that, quality tests are run to check the fibres for their Martindale rub count and their washability.
The colouring process – the final decision on colours – comes next before the fabrics and wallpapers are sent for production.
“Some ideas take a while to come to fruition, but at some point, they suddenly start to take shape”
All in all, it takes around a year to create a collection. “Of course, you don’t start thinking about patterns and materials right from the word go. Some ideas take a while to come to fruition, but at some point, they suddenly start to take shape,” explains the head designer at Zimmer + Rohde.
Check out part two of our ‘Behind the scenes at Zimmer + Rohde’ mini-series to find out how decisions are made about the design and colour composition.